Conference website: www.euram2006.no This track is inviting papers that explore the constructs of image and reputation from the perspective of organizational communication.
The purpose is to look inside the organization where reputations are created, therefore the track is less interested in papers dealing with reputation or image perceptions or with communicating, than in papers that explore the processes that create the basis for success, which is often measured by image or reputation rankings.
Of particular interest is the organization and integration of reputation and communication responsibilities within organizations, both within product branded firms and firms with a monolithic identity.
Papers are invited from both practitioners and management researchers.
Submissions may be purely theoretical or based on empirical research. We welcome submissions that critically evaluate the currency of theory to inform business practice.
Research strategies could include: analytical case studies, industry analyses, human communication interaction studies and ethnographic studies.
The 5 best full paper submissions will be considered for inclusion in a special edition of Corporate Reputation Review.
We seek full papers of publishable quality as well as papers in progress.
EURAM 2006 will include traditional presentations, interactive sessions, and poster sessions.
We invite authors to submit papers with an abstract of no more than 200 words and maximum 5 key words.
Papers must be submitted in digital form (Microsoft Word .doc format).
Submission by digital upload will begin on December 12, 2005 on the conference web site: www.euram2006.no.
Be sure to note the desired track on the paper.
The format and style guide will appear as a downloadable document in MS Word .doc format.
Authors will be able to use the format guide as a template for submissions.
All papers will be subject to double blind review. Deadline for submissions: February 1, 2006.
EURAM 2006 will host 50 tracks covering a wide range of management topics.
Topics will cover important research streams and lively emerging issues.
In addition to the special tracks, we will arrange six general tracks: Strategy, Organization, Leadership and Management, Innovation, Marketing, and Public Management.
We will repeat the highly successful Doctoral Colloquium just before the EURAM 2006 Conference.
The deadline for submissions to the Doctoral Colloquium is February 13, 2006. All details appear on the EURAM 2006 web site.
Potential topics: Utilise multi-disciplinary perspectives; Explicitly consider value in terms of managerial value, societal value, cultural value, customer value, and stakeholder value;
Challenges of branded companies – the strengths and weaknesses of the branded versus monolithic identity when branding the organization;
Organizational theory perspectives from a communications viewpoint; Communication structures – designing the communicating organization;
Integrating communication – exploring the basis for cooperation between communication functions; is total integration possible, what are factors that are associated with integration efforts;
Are highly ranked firms more integrated in their communication efforts?; Communication management – one function or the function of all?;
The communication manager as orchestra leader – is the process manageable?; Managers as communicators – evaluating communication skills as a performance indicator and link to building reputation;
Linking communication and organizational success; Networking and relationship-building ; Boundary spanning and boundary spanners, the concept of communication stars and their importance in building reputation;
Is there such a thing as responsible communication -- perception of communication practices of successful firms; Systemic issues management approach as a method for avoiding crises that impact reputation;
Creating the basis for a common purpose – brand ambassador effect; Characteristics of firms that are more successful at serving their stakeholders; Dominant communication function of highly ranked firms;
The impact of top leaders on reputation.
Track Chairs: Associate Professor Peggy Simcic Brønn, Norwegian School of Management, Oslo, Norway; e-mail: peggy.bronn@bi.no.
Professor Cees van Riel, Rotterdam School of Management (Erasmus University) Professor Charles Fombrun, Professor Emeritus, The Stern School of Business (NYU) and Executive Director, Reputation Institute
Peggy Simcic Brønn, Associate Professor, Associate Dean, Undergraduate PR Program, Norwegian School of Management, Nydalsvn. 37 0442 Oslo
